What Chomsky and Herman are trying to say about the liberal media is that, there is no such thing. That, in the media itself is just the opposite. That, the media is being controlled by conservatives and that they are telling eveyone its the liberals that are controlling the media and so everyone belives them. That the "elite corperations" like GE and Westinghouse control the mainsteam media broadcating staitions like ABC,CBS or NBC and the "elite corperations" that own those broadcating stations, control what news gets out and what news stays buried. That, one of the only ways those stories will ever be broadcast will be by someone who doesn't have a job that can be taken away for showing somthing that they were not supposed to on the air. Ex: someone that shows liberal stories on Fox will be cut off by somthing or someone and never be invited back or if they work for the station, they will be most likely fired for showing that.